TRY NOT TO EAT

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TRY NOT TO EAT

During my time with React / People vs. Food, one of my primary creative concentrations was the wildly successful Try Not To Eat series. I honed the format both creatively and structurally to prioritize escalation, drive higher view traffic, and expand the creative scope. My personal push to increase the frequency of the format resulted in the highest overall channel views of all time for three months straight. 

 I personally produced and directed 10 episodes of Try Not To Eat that have accumulated more than 60 million views on YouTube and another 40 million on Facebook.

TRY NOT TO EAT PRINCESS FOODS
7.4 MILLION YOUTUBE VIEWS

TRY NOT TO EAT MARVEL FOODS
13 MILLION YOUTUBE VIEWS

TRY NOT TO EAT SHREK FOODS
7.5 MILLION YOUTUBE VIEWS